As an expert in the tourism industry, I have seen firsthand the impact that organizations have on driving tourism and economic growth in Southwestern Missouri. This region, known for its natural beauty, rich history, and vibrant culture, has become a popular destination for tourists and locals alike. But what exactly drives tourism and economic growth in this area? The answer lies in the tireless efforts of various organizations that work towards promoting the region and its attractions.
The Importance of Tourism in Southwestern Missouri
Tourism is a crucial component of the economy in Southwestern Missouri. According to a report by the Missouri Division of Tourism, the state welcomed over 42 million visitors in 2019, generating $17.7 billion in tourism-related spending.This spending not only supports local businesses but also creates jobs and contributes to the overall economic growth of the region. Southwestern Missouri is home to several popular tourist destinations, including Branson, Table Rock Lake, and Silver Dollar City. These attractions draw in visitors from all over the country, and it's the responsibility of organizations in the region to ensure that these visitors have a memorable experience.
The Role of Organizations in Promoting Tourism
There are several organizations in Southwestern Missouri that work towards promoting tourism in the region. These include chambers of commerce, convention and visitors bureaus, and tourism associations. Let's take a closer look at some of these organizations and their efforts to drive tourism and economic growth.Branson/Lakes Area Chamber of Commerce and Convention & Visitors Bureau
The Branson/Lakes Area Chamber of Commerce and Convention & Visitors Bureau (CVB) is a non-profit organization that represents over 1,000 businesses in the Branson area.Their mission is to promote the region as a premier travel destination and to support the local economy. The CVB works closely with local businesses, event organizers, and media outlets to market the region and its attractions. They also provide resources and support to businesses in the area, helping them to thrive and contribute to the local economy. One of the CVB's most significant initiatives is the Explore Branson campaign, which showcases the diverse range of activities and experiences available in the region. This campaign includes a comprehensive website, social media presence, and targeted advertising to attract visitors to Branson.
Springfield Convention & Visitors Bureau
The Springfield Convention & Visitors Bureau (CVB) is another organization that plays a vital role in promoting tourism in Southwestern Missouri. The CVB's mission is to increase overnight stays in Springfield by marketing the city as a travel destination. The CVB works closely with local businesses, event planners, and travel writers to showcase Springfield's unique attractions and events.They also collaborate with other organizations in the region, such as the Branson/Lakes Area CVB, to promote Southwestern Missouri as a whole. The CVB's efforts have resulted in significant growth in tourism for Springfield. In 2019, the city welcomed over 6 million visitors, generating $1.2 billion in tourism-related spending.
Other Organizations Promoting Tourism in Southwestern Missouri
In addition to chambers of commerce and convention and visitors bureaus, there are several other organizations that play a crucial role in promoting tourism in Southwestern Missouri. These include:- Missouri Division of Tourism: The state's official tourism agency works towards promoting Missouri as a travel destination through various marketing campaigns and initiatives.
- Ozark Mountain Tourism: This organization represents the counties of Barry, Christian, Douglas, Ozark, Stone, and Taney and works towards promoting tourism in the Ozark Mountain region.
- Missouri Travel Council: This non-profit organization brings together tourism professionals from across the state to collaborate and promote Missouri as a travel destination.
The Impact of Tourism on Economic Growth
The efforts of these organizations have not only driven tourism in Southwestern Missouri but have also contributed to the region's economic growth. The influx of visitors brings in revenue for local businesses, creates jobs, and supports the development of new attractions and infrastructure. Moreover, the success of tourism in Southwestern Missouri has also led to an increase in property values and a rise in demand for housing.This has had a positive impact on the local real estate market and has attracted new businesses to the region.
